How Social Media Hooks You PART TWO

Number one: the Highlight Reel

Just like in sports, the highlight reel is a collection of the best and brightest moments.  Surprisingly, 5-10% of internet users are actually unable to control how much time they spend online. Though it’s a psychological addiction as opposed to a substance addiction.

Because social media provides immediate rewards with very little effort required, your brain begins to rewire itself, making you desire these stimulations. And you begin to crave more of this neurological excitement after each interaction. Sounds a little like a drug, Right?

Social media is our personal highlight reel.

 

Number two: Social Currency.

Just like the dollar, a currency is literally something we use to attribute value to a good or service. In social media, these likes, the comments, the shares
have become this form of social currency by which we attribute value to something. In marketing, we call it the ‘Economy of Attention’.

Number three: F.O.M.O.

It’s a light phrase we’ve all thrown around.  F.O.M.O., or the ‘fear of missing out’, is an actual social anxiety
from the fear that you are missing a potential connection,
event, or opportunity. A collection of Canadian Universities found that 7/10 students said they would get rid of their social networking accounts if it were not for fear of being left ‘out of the loop’.
Out of curiosity, how many people here have, or have considered deactivating your social.  That’s almost everyone.

That F.O.M.O. you feel, the highlight reels, the social currency,
those are all results of a relatively ‘normal’ social media experience.
But what if going on social every day was a terrifying experience?
Where you do not just question your self-worth but you question your safety?

Perhaps the worst stressor on social media is

Number four: Online Harassment.

40% of online adults have experienced online harassment.
73% have witnessed it.
The unfortunate reality is that it is much worse and much more likely if you are a woman, LGBTQ, a person of color, Muslim – I think you get the point.

The problem is that in the news we are seeing these big stories:
The 18-year-old Tyler Clementi, who took his life after his roommate secretly filmed him kissing another guy and outed him on Twitter.
We see women like Anita Sarkeesian being close to shamed of the internet and sent death and rape threats for sharing their feminism.

We see these stories once it is too late.
What about the everyday online harassment?
What about that ugly snapchat you sent your friend with the intention of it being private, and now it is up on Facebook? And so? It’s just one photo, it’s funny.”Just one mean comment, not a big deal.’
But when these micro-moments happen over and over again, over time, that’s when we have a macro problem. When your social media use goes unconfronted overtime, that’s when we see the rising levels of anxiety and depression:

Teenage depression has risen 70 percent in the past 25 years eating disorders has increased has doubled even in the past 7 years and it doesn’t just stop at young people. Over 14 million adults in the US are said to be struggling with anxiety and stress disorders. All plugged in the entire time so overwhelmed by emails texts WhatsApp’s tumblers and Pinterest. Many of us haven’t taken a second to consider what our new tech habits the impact our new
tech habits are having on our mental well-being and overall health